Meet Tracy Winkler

Long before the boardrooms, the leadership teams, and the certifications, I was the overweight young girl who struggled with confidence and wondered if lasting change was really possible. I know what it feels like to be handed a plan that wasn't built for you. I know what it feels like to want someone to see more than the number on the scale.

I never forgot her.

That experience became a lifelong passion for understanding how people actually change, not just what to do, but why we do what we do, and what it takes for change to last. It led me to own weight loss centers, to coach thousands of people, and — since 2009 — into more than fifteen years of coaching leaders, teams, and organizations to perform.

Different rooms, same question: how do people become who they're capable of becoming?

Everything I've built since then, Elevate2Grow, ElevateHER, and every coaching conversation in between, is my answer. Because I believe people are capable of more than they think.

The women I met, executives, entrepreneurs, mothers, caregivers, and women quietly navigating life's transitions, often shared the same underlying struggle. Not because they weren't capable. Because they had spent years investing in everyone and everything around them and somewhere along the way stopped investing in themselves.

They had achieved success and still quietly questioned what was next. They wanted more energy, more confidence, stronger health, deeper purpose. They didn't need another approach telling them to do more. They needed someone who could help them see themselves clearly, and intentionally design what came next.

I spent decades helping organizations transform before realizing many high performing women needed the same clarity, accountability, and intentional design in their own lives.

That's why I built ElevateHER.

I believe women don't become invisible in midlife. They become incredibly powerful when they finally stop living by everyone else's expectations.