About Tracy

I know what it means to keep building.

I am a wife, mom of three, bonus mom, and grandmother of three. I have led inside a billion-dollar family business, built businesses of my own, rebuilt my health from the ground up, and started over more than once.

I have been coaching women since 2009, and I bring more than three decades in leadership, entrepreneurship and business into every conversation.

I understand what it is to be capable, still ambitious, and ready for more, because that is still my own story too.

By Design, Not by Chance.

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The life behind the work

Reinvention is not theory here.

I married, divorced after 20 years, and remarried a partner where neither of us has to fix the other. I lost my brother at 34 and later my father. I have lost businesses and rebuilt more than once.

Those seasons taught me that growth is not always about adding more. Sometimes it is about seeing more clearly, changing the strategy, releasing what no longer fits, or finding the courage to build again.

Faith is part of how I live, lead and make sense of growth. I do not assume every woman I coach shares my beliefs, but when faith matters to you, there is room in our work for prayer, discernment, stewardship and calling.

I do not believe we reach a certain age and become finished. There is still something in you to build, contribute and become.

Tracy Winkler walking through the gym carrying a dumbbell, with her ElevateHER gym bag and water bottle

Strength changed the way I think about aging.

I lost my first 40 pounds between eighth and ninth grade. At 32, a pre-diabetic diagnosis forced me to take my health seriously, and I built a career that included health and weight-loss coaching.

Near the end of 2020 I was diagnosed with Hashimoto's, and my own body forced me to reconsider what performance required. I stopped making smaller the goal. I started building: more food, more intelligent fueling, progressive strength, recovery, consistency.

At 57, I am measurably stronger than I was at 40.

The most important strength I have built is not measured in the gym. It is self-trust, discernment, resilience and the willingness to keep moving when the old answer no longer fits.

Strength is one part of my life, not the whole of your coaching. Your 90-day sprint is built around what matters to you. That may include caring for your body and building supportive habits, or it may focus on a decision, your confidence, your relationships, your leadership, or what you want to build next.

This is your life. I bring my full experience to it.

I listen closely, I tell you what I see, and I ask the questions that need to be asked. I will challenge you when it matters, because capable women rarely need to be told what to do, they need to see clearly enough to decide.

So the work stays yours. I bring perspective, strategy and decades of experience across leadership, business and health, and we turn what we discover into movement together.

ElevateHER brings faith, life, leadership and business, and strength and capacity into one coaching conversation. A woman does not have to separate who she is, what she believes, what she carries, how she leads and what she is building. We begin where the real work is and consider the whole woman as we move forward.

ElevateHER is grounded in the belief that meaningful transformation begins within. As a woman grows in faith, self-awareness, courage and capacity, that growth shapes her decisions, relationships, service and influence. This is transformational leadership in its most personal form: becoming more intentional about who you are, how you show up and what becomes possible through you.

Leadership begins with how you lead yourself.

You do not need a title to lead. You lead through your choices, your relationships, the responsibilities you carry, and what you choose to build next. Four connected areas guide my work:

Lead Yourself

Understand who you are, recognize your patterns, and make choices that reflect what matters to you.

Lead Others

Build trust, communicate honestly, set healthy boundaries, and be intentional about your influence.

Lead the Work

Give your priorities a plan. Take ownership, focus your effort, and follow through on what matters.

Lead Forward

Navigate change, consider new possibilities, and deliberately build what comes next.

Through ElevateHER, I apply this perspective to the woman and her life. Through Elevate2Grow, I apply it to leaders, teams, and organizational performance. The context changes. My belief in intentional growth remains.

Sometimes clarity begins by asking, listening, and making room for what we cannot see yet.

Jeremiah 33:3

The professional background

Decades across leadership, business, coaching, health and human performance.

I spent two decades in executive leadership inside a family-owned billion-dollar petroleum and transportation business. I have built and owned businesses, led teams, worked through strategic planning and organizational growth, and learned firsthand what it means to carry responsibility while continuing to grow yourself.

I have been coaching since 2009 across executive leadership, business, health and life.

Leadership, Business & Strategy

Strategic planning · Leadership development · Team development · Change management · Business growth

Coaching

Certified Executive Coach · Business Coach · Life Coach · Coaching since 2009

Health & Behavior Change

Certified Health Coach, Institute for Integrative Nutrition · Years of clinical weight-loss and behavior-change experience · Midlife strength, fueling, recovery and sustainable habits

Human Performance & Self-Awareness

Behavioral, motivational and emotional-intelligence tools · TriMetrix HD · Working Genius · Five Behaviors

A whole-woman perspective. Focused on what matters to you.

You may come to coaching with a question about your business, your confidence, a relationship, or what comes next. We begin there while exploring what else may be influencing it.

My background includes certifications in business, life, leadership, executive, and health coaching, alongside more than three decades of leadership and entrepreneurial experience. That breadth helps me connect the person, the priorities, and the practical realities surrounding a decision.

Business and executive coaching bring perspective on strategy, responsibility, and building something meaningful. Life and leadership coaching help us explore identity, confidence, relationships, boundaries, and how you lead yourself and others. My health-coaching background informs my understanding of habits, energy, and capacity when relevant to your goals.

My work centers on understanding human behavior: how we think, what motivates us, how we respond under pressure, and how our actions affect others.

I bring that understanding into coaching through assessment insights, thoughtful questions, and real-life application. Together, we explore your patterns and the circumstances around them so you can make more intentional decisions and strengthen your follow-through.

Sometimes I coach by asking a question that helps you see differently. Sometimes I mentor by sharing relevant experience or offering a strategic perspective. We make those shifts intentionally, keeping your decisions and priorities at the center.

Together, we turn insight into practical choices, a personalized 90-day action plan, and accountability for following through.

My deepening faith shapes how I live, lead, and serve. When faith matters to you, we make room for Scripture, prayer, discernment, and the next faithful step.

We do not use every tool or work on every area. We focus on what matters most to you.

The depth is in how I understand you. The focus is on what matters next.

Lead Yourself. Lead Others. Lead the Work. Lead Forward. These four areas guide my work across ElevateHER and Elevate2Grow. Leadership is not limited to a title. It shows up in our choices, relationships, responsibilities, and what we build next. Through ElevateHER, the focus is the woman and her life. Through Elevate2Grow, the focus is leaders, teams, and organizational performance. Visit Elevate2Grow ↗

Tracy Winkler speaking to women about courage, growth and performance

If something here resonates, start where it is easiest to see clearly.

The ElevateHER Clarity Assessment takes about 3 minutes, is private,
and shows you what deserves your attention now.

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